5 Ways to Make Your Direct Mail Postcards Eye-catchy

Postcards are one of the most common yet effective marketing elements that businesses use to reach their target audience. While designing direct mail postcards you would require implementing smart technology, accurate data, and a creative approach to make them stand out!

Otherwise, you might not get the response from your target market you desire, making your investment go in vain. So, how can you capture the interest of your audience with postcards? If you weave similar thoughts in your mind, give this article a thorough read to explore all the best practices to undertake while designing a postcard.

Best Practices to Consider While Crafting Direct Mail Postcards

Are you ready to tap into your creative persona to design and craft tempting postcards? Keep in mind the following aspects and get started!

Opt For the Precise Size 

Unless you have a clear idea about the exact size and dimension of your postcard, you might not come up with innovative design ideas. To pick the right-sized card, you need to consider the content, spacing, etc. Besides paying attention to the card size, determine whether you want a 2D mail or a 3D piece.

Needless to mention, postcards need to maintain a specific dimensional thickness to meet industry standards. If you want your postcard to be one-of-a-kind, make it as big as 11” x 6’’ so that it can easily catch the attention of the audience. Well, you can utilize the extra space of the card by adding an irresistible Call-to-action to increase your web traffic and sales.

Keep the Design Clean & Simple

One of the most vital mistakes that individuals commit while preparing direct mail postcards is choosing a complex design. If you want to add too many product images and content in your postcard, along with an intricate design structure, it can confuse your audience.

The sole purpose of printing a direct mail postcard is to increase your brand visibility and sales, right? Then focus on keeping your postcard design simple, allowing the audience to understand you’re postcard content better. Also, mention the perks of the products and services in the simplest tone and language, and let the heavy explanations stay on the product labels and website.

Make Both Sides Attractive 

If you want your direct mail postcards to get a huge response, you ought to design them strategically, making both the front and back sides tempting. If you mention any alluring subject on the front side, the chances for the audience to flip the card and check its backside are extremely high. By any chance, if the backside of the postcards fails to make an impression, you might lose a lead.

So, when designing a direct mail postcard, make sure both sides complement each other. For example, if you mention any flat discount on the front side of your postcard, make sure to give any coupon or redeem code on the backside. It, in turn, will encourage the audience to make a move, increasing your business‘s conversion rates.

Add a Visually Appealing Picture and Focus on the Color Scheme 

The golden rule to craft stunning direct mail postcards is to maintain simplicity. So, when choosing an image for your postcard, make sure it’s captivating, easy to understand, and supports professionalism. Always select high-dimension, crystal-clear images or illustrations printed on high-quality paper to boost your postcard message and improve sales.

Besides prioritizing the visuals of the postcards, you should also focus on the color schemes. While you can choose any color from the palate to design your direct mail card, blending your brand’s colors works the best! When you use the colors that represent your brands, the audience recalls your brands and conducts online searches to check your latest offerings.

Avoid Making the Design Generic and add an Appealing CTA 

Do you know how to resonate with your audience through direct mail postcards? By opting for a personalized design approach, you can make your postcard appear unique, seeking the attention of your audience. To make a custom card, you first need to understand your prospects, their age, gender, preferences, etc., and then leverage these details to prepare your personalized postcard. While choosing the image, call-to-actions, and offers, make sure that your prospects can relate to them personally.

To make a custom postcard, you first need to understand your prospects, their age, gender, preferences, etc., and then leverage these details to prepare your personalized postcard. While choosing the image, call-to-actions, and offers, make sure that your prospects can relate to them personally.

Adding a phone number, website link, or address might be a good form of calls-to-action, but for a more personalized feel, you can choose to add a QR code that redirects your audience to your company website or print a customized map route that can guide them to your physical store from their locality.

Wrapping Up 

By following the above-listed tips and tricks, you can design and craft your direct mail postcards skilfully, winning the attention and trust of your target market. Besides focusing on its design element, you ought to make sure that your postcard feels premium at the very first touch. Hence, while choosing the texture of the piece, consider opting for a satin, uncoated, or gloss finish that looks elegant and feels ultra-smooth.